This web page consists of all the most recent data, insights, and tendencies you'll need that may help you know how individuals in Hong Kong use digital units and services in 2024.

Note: in the last yr, we’ve produced some essential modifications to how we work out social websites user quantities, along with the data sources that we use to tell these calculations have also created substantial and huge-ranging revisions to their released figures in the course of that interval.

Nonetheless, as we mentioned in the Facebook section earlier mentioned, alterations inside the viewers arrive at figures released in Meta’s ad arranging resources usually do not necessarily correlate with In general alterations in its platforms’ Lively user bases.

On a quarterly basis, the corporate’s data also reveal the measurement of Instagram’s advert viewers in Hong Kong remained unchanged amongst Oct 2023 and January 2024.

As being a result, modifications in advert access may not essentially point out any modify within the platform’s In general user base.

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However, Take note that LinkedIn’s advertising applications publish viewers reach data according to whole registered associates, rather than the month to month active consumers that kind the basis of your advert access figures released by most other social websites platforms.

Get refreshing insights: our useful social media overview page can help you stay updated with worldwide social websites tendencies, featuring necessary headlines for social media adoption, and also the most up-to-date person figures for the globe’s most generally used social websites platforms.

Hong Kong is getting the flexibility selections for periodicity and timeliness. The indices are disseminated on the quarterly basis inside of a few months of the end with the reference quarter.

Observe: Google’s advertising sources only publish audience gender data for “woman” and “male” customers.

▶ Looking for far more Instagram stats? Click here to check out our in-depth Instagram data For each place on earth.

The corporate’s often revised figures recommend that Instagram’s advert achieve in Hong Kong was similar to forty nine.4 per cent of the entire populace at the start on the calendar year.

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Even so, it’s truly worth noting that X infers its consumers’ gender, by analysing alerts such as the name that users enter within their profile, and their broader activity within the platform.